With the rapid rise in technology use today, it makes sense that priorities will begin to shift, especially in businesses. Nowadays, businesses have to keep up with the rapid changes and establish an online presence, a strong brand identity and increase customer engagement which all helps generate new revenue streams.
Now users browse websites on both desktop and mobile devices. In fact, browsing on mobile devices surpassed browsing on desktops in 2017. Thus, it is important to make sure that your users have an excellent experience. A well-developed user interface (UI) and user experience (UX) can actually make or break your business, especially if it is one that is just starting out. Having a subpar user experience will lead to unhappy customers, which leads to a decrease in sales. In this competitive world of growing technology, having a well-developed UX/UI is imperative, and not only that, it needs to stand out.
User Experience (UX)
Having an excellent user experience will prove that your digital product is easy and almost intuitive to use. The goal is to create a user experience so good that any user will recommend your product/app to others. Also, good UX will allow the user to interact with you and provide feedback on how to improve your product/app, which is important information that you need to know in order to further improve on UX.
By placing emphasis on UI/UX at the very beginning of planning any product/app can help your business perform better financially. Those with great UX usually have:
- Higher revenues
- Less price sensitivity
- Positive feedback and word of mouth reviews
- Few user complaints and customer service requirements
The key to accomplishing a great UX is understanding why your customers would want to use your product and what you want them to do. Take that, and make it as easy as possible. Once the product is complete, make sure to ask for feedback.
User Interface (UI)
User Interface is all about experience. Naturally, we are drawn to well-executed designs before even considering the purpose of the product. Good UI is all about consistency throughout the navigation of your product from screen to screen. This consistency builds credibility and minimizes any confusion for users. Excellent UI usually includes:
- Graphics and animations
- Uniform layout
- Ease of use
Having a good UI that is both visually appealing and easy to use provides many benefits for a business such as increasing sales and reducing a company’s customer service costs.
Other Benefits of UX/UI
- It will help make technology and services more accessible to everyone, reaching a broader spectrum of users.
- It builds immense value for your business.
- You can create an app/product/program that will make it enjoyable for other people to use (i.e. Snapchat).
- It helps streamline communication between all parties.
User experience and user interface are sometimes used interchangeably, but the main goal behind the two is to create a product that is easy to use and is visually captivating for all users.