SharePoint Intranet for Marketing Department Collaboration - Heenan Blaikie
The Challenge
Key pain points included:
- Centralizing all marketing resources in one digital space
- Improving internal search and findability of content
- Standardizing team communication and workflows
- Establishing clear content ownership and publishing protocols
Poor Search Capabilites
No Standardized Team Communications
No Central Repository of Information
The Solution
Konverge designed and implemented a structured SharePoint intranet site tailored to the marketing team’s specific needs. Following a department-wide assessment, we developed a detailed functional plan and executed the build using mostly out-of-the-box SharePoint capabilities to maintain simplicity and supportability.
The intranet included:
- Custom-branded home and landing pages
- Content libraries for marketing assets, reports, proposals, newsletters, and guidelines
- Dedicated sections for event planning, business development, and media relations
Built-in approval workflows, permission tiers, and editorial calendars
Key Features:
- Role-based access and site governance
- Fully searchable content repositories
- Event management and sponsorship tracking tools
- PDF and multimedia content integration
Role-Based Permissions
Tracking Tools
File and Content Integration
Business Outcomes
- Enhanced visibility into campaigns, documents, and team activities
- Reduced time spent locating key assets and reports
- Improved content governance and ownership
- Created a repeatable intranet model for other departments
Why It Matters
Digital transformation isn’t just about client-facing tools; it starts internally. By aligning internal processes and knowledge sharing, organizations gain clarity and consistency in how they present themselves externally.
“This wasn’t just a tech implementation, it was a departmental reset. We helped them structure knowledge, improve access, and build habits that will scale.”
— Sonia Couto, Managing Director, Konverge Digital Solutions
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Let’s Set your Direction
Start Your Growth