The Challenge
An industry association needed to create a digital marketplace for used vehicles to empower its member organizations to reach the public directly.
Prior processes relied on third-party platforms and lacked centralized tools for managing vehicle listings, advertising requests, and consumer engagement.
Key pain points included:
- Web and mobile platforms for browsing and listing vehicles
- Dealer dashboards with inventory management tools
- Administrative controls for managing dealers, advertising, and user activity
- Consumer-facing search, watchlists, and contact functionality
- Ownership of IP and complete platform control
No Mobile Platforms
Lack of Search & Filter
Better Admin Controls
The Solution
Konverge delivered a comprehensive solution built around three user groups: administrators, dealers, and consumers. Core modules included:
- Admin Portal: Manage dealers, inventory stats, advertising requests, and user access
- Dealer Dashboard: Post, update, and manage vehicle listings; respond to leads; maintain profiles
- Consumer Website: Search listings, save favourites, contact dealers, and browse featured promotions
- Mobile App (iOS & Android): Replicated core consumer functions in a streamlined native app
The platforms were built with scalability in mind, including integration-ready architecture for lead tracking, analytics, and regional pricing tools.
Key Features:
- Inventory management for dealers with bulk upload and search
- Consumer portal with advanced filters, watchlists, and location-based results
- Admin audit tools for platform integrity and dealer support
- Integrated ad request management and content moderation
- Cross-platform mobile app for convenient public access
Advanced Search & Filter
Content Moderation
Cross-Platform Mobile Apps
Business Outcomes
- Digitized a previously fragmented and manual listing process
- Enabled members to take control of their online marketing presence
- Enhanced public access to trusted used vehicle listings
- Positioned the client to grow its platform as a member benefit and revenue stream
Why It Matters
“When a platform reflects the needs of its community, adoption follows. We built something that gives power back to the members, while making the consumer journey easier.”
— Sonia Couto, Managing Director, Konverge Digital Solutions
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Let’s Set your Direction
Start Your Growth