There are billions of smartphones in the world today, and with so many people carrying around these fascinating devices in their pockets as they go about their day, it’s no wonder there are countless people trying to get in on the development of smartphone apps. To make a successful app, there are a number of steps that need to be taken, and these steps get even more complicated when it comes to releasing that app in an international market. Here’s a quick look at some of the best steps to take if you are thinking of releasing your app internationally.
Do the research
Your head may be filled with dreams of spreading your app to as many countries as you can, but it’s not always a good idea to do this, seeing as some apps may not be as suitable for some countries as they are for others. Take a closer look at the countries in which you are looking to market your app and make sure it is appropriate for their culture, because the last thing you want is to pour a bunch of energy into marketing to a specific country only to have it all be for nothing.
Localize your app
After you’ve done the research and determined which countries you are going to target, it’s time to start looking at each of them even closer and customizing your app to suit their culture. Remember that if the foreign country you’re marketing to speaks a different language, you’re going to want to make appropriate changes, such as changing some of the language around to be more understandable rather than directly translating everything from English. You’re also going to want to make sure your app has multi-language capability if you are marketing it to a country that speaks multiple languages, such as India. Lastly, don’t forget to localize the metadata of your app for different geographies.
Go with the right app distribution platform
Some app stores are not available in certain countries. For example, Google Play is not available for use in China. If you are looking to release your app to one of these countries, make sure you secure use with the appropriate app distribution platform. Going back to China as our example, many savvy app developers use Baidu to distribute their app, which allows them to successfully tap into the Chinese market.
Deliver content with cloud services
No matter what type of app you are creating, all transactions should be carried out using a cloud service such as Amazon (AWS), Akamai, Microsoft Azure, etc. Doing this will make sure these transactions are fast and free of any issues regarding latency. All in all, using a cloud service is going to guarantee your users have a better experience using your app.
Now that you know a little bit more about marketing your app on the international stage, it’s time to get to work and share yours with the world.