Every software product owner/applications developer wants to create and launch an app that will be successful. If that is case, here some of the must have features and characteristics of a successful mobile app.
Simplicity for the User
Have a convenient user interface and simple navigation. This is the main quality of any high ranking mobile application. If your app is a simple one, users will have no reason to look for another similar app. The simpler the functionality that is delivered, the better your app is. This will help your app get a loyal following. Thus, make sure that you pick a team that knows how to design an app well.
Develop for both iOS and Android
These are the two essential platforms to consider. You want to make sure that your app is developed for cross-platform usability. This will save startup budgets, allow early market entry and will effectively achieve high performance.
From the very beginning of the launch, your mobile application should not keep users waiting. The app must be continuously optimized and the high performance should be constantly verified by quality assurance.
This is vital in app development, especially in industries such as healthcare and mobile device management where data confidentiality is imperative. This should be one of the primary requirements discussed with your team of developers
A lot of apps rely on the availability of an Internet connection, so to gain advantage over the competition, provide access to features and content when offline. This is especially useful for complex corporate systems.
For your app to stay consistently popular, you must do an ongoing software product development cycle consisting of regular updates and evolution. Have a team to regularly maintain the server and ensure that your content is up-to-date and relevant to its users. Make sure the app is constantly being fixed and includes new feature every once in a while to hold the interest of your users.
Add a Feedback and Contact Us Section
You want to be open and available to every user, and what better way to do that than to add a feedback and ‘contact us’ section? Do this by creating a means of mutual communication for suggestions, ratings and reviews. Also include a means for them to contact you directly. Make it all as quick and simple as possible in the fewest amount of taps on the screen and a minimum text input (i.e. limit with characters).
Personalization is something that everyone loves. Having flexible settings that will allow the user to change the fonts, colours, sizes and more is a great advantage, especially for picking an app among a sea of similar ones. Letting your users make the app look and work the way they want will increase customer satisfaction, which is great for your app.
Have a search system with specific filters. This is essential, especially with apps that deliver complex content. Even with this, ensure that every page and every service is easily accessible to the user.
This feature allows you to track users and get in-depth information on their behaviour. This is how your app’s success is measured and how you can make it better for future development purposes.