How mobile app improves the customer experience

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  • Published: 1/1/0001 12:00:00 AM
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mobile app development toronto

How mobile app improves the customer experience


If you are trying to sell your business or products to potential customers and investors, you need to get a professional app if you don’t already have one. In today’s modern age, millions if not billions of people use their smartphones every single day. Everybody can create a website that looks great and functions properly but creating a mobile app that is user-friendly, easy to use and serves a purpose can get a little tricky. If you are a small or up-and-coming business, here are some big reasons why you need to consider building an app to promote your company.

A lot faster than your website

Mobile web browsing has been a lot faster in recent years, but it’s still not as fast as loading up an app, especially when the user is offline. Think about it, when you load up a website on your mobile phone, you have to tap your internet app, type in the website, then wait for it to load. With a mobile app, all you have to do is tap the app and it’s ready to use! With 5G becoming ever present in highly populated areas, mobile apps will be faster than ever. The average person’s attention span is getting lower and lower year after year, don’t make them wait with a “slow” website and give them instant access to an app.

Offers more functionality 

Apps now have more user-friendly features than websites. Some of the main ones apps use are voice search, geolocation, touchscreen capabilities, and the ability to work offline. For example, a lot more people use the Google Maps app rather than the website because they can just load it up on their phone, tell it where you want to go, and then it will tell you the directions while you drive. On the website, you would have to enter your current address and where you want to go, then either memorize the directions or print them off, which could be distracting looking at the directions while you are driving. You can also use Google Maps offline on your phone, but not on your computer.

benefit of mobile app for business

Better branding options

According to a Time Magazine study done by Deloitte, the average person will check their phones 46 times a day. If they have downloaded your app, you are imprinting an image of your logo into their brains and will be able to recognize it outside of their phone when they are shopping for a product. If they see your logo, they will have a positive reaction to it and maybe more inclined to buy your product rather than a competitor’s. Make sure your logo is clean but eye-popping, it is the main point of contact people will have with your business, so make sure it looks incredible!


If you need any help developing your app, contact the experienced team at Konverge! We have been helping clients for over 20 years with their technological objective, including developing apps for many medium and large enterprises across Canada. Call us 1-866-640-2345 or email us at if you need any more information about our software development and app development services and how we can help you develop your custom app!

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