Enhancing a Mobile Allergy Forecast App for Performance and Subscription Growth - Aerobiology
The Challenge
An organization offering scientific pollen and spore forecasts via a mobile app was receiving poor user reviews and subscription cancellations. The app, while unique in its science-driven forecasts and integration with a WordPress backend, suffered from major usability issues:
Key pain points included:
- Users are unable to upgrade to the premium version due to app store connection errors
- Slow data loading and app crashes
- Login failures caused by backend authentication conflicts
- Negative app store feedback is affecting credibility and growth
The organization needed both short-term remediation and a long-term modernization plan.
Slow Loading
Login Failures
Negative Feedback
The Solution
Konverge rapidly assessed the app’s Cordova codebase and its integration with Fovea Billing and WordPress APIs. We took a two-phased approach:
Phase 1: Stabilization
- Fixed the app store connection bug preventing premium upgrades
- Improved login reliability by patching backend authentication logic
- Optimized the data-fetching mechanism for faster pollen/spore updates
- Reduced app crashes related to large data sets and mobile performance
Phase 2: Roadmap for Refactor
- Proposed modular code refactoring for long-term scalability
- Recommended transitioning to React Native for future feature builds
- Provided insights into enhancing the data visualizer for better user engagement
Key Features:
- Premium subscription flow with 10-day free trial
- Location-based pollen/spore forecasts for up to five cities
- Personalized allergy tracking with sentiment logging
- Data visualizations linking allergy symptoms with pollen exposure
- Integration with a WordPress backend for real-time data sync
Location Based Pollen Forecast
Data Visualizations
Wordpress Sync
Business Outcomes
- An immediate drop in user complaints and support tickets
- Higher conversion rates from free to premium users
- Reduced app store churn and improved ratings
- A clear technical roadmap for scaling the app into new markets or platforms
Why It Matters
Mobile apps combining scientific data with consumer wellness require scientific integrity and seamless UX.
This engagement demonstrates how Konverge can rescue struggling apps and prepare them for growth.
“You don’t just fix bugs, you rebuild trust. Every improvement we made to this app directly impacted user satisfaction and retention.”
— Sonia Couto, Managing Director, Konverge Digital Solutions
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Let’s Set your Direction
Start Your Growth